Mat Sherman

From the time we’re little kids, we inherently understand the ratio of effort-to-reward. It’s no different in business, and it’s important for freelancers and other entrepreneurs to understand and optimize our unit economics!

When we’re just starting off, we should do things that don’t scale. For “hustlers,” salespeople, and anyone responsible for bringing in their own business, that means manually talking to people, nurturing relationships, and finding opportunities to add value. Here’s how.